The Roadmap to Turning Summit Ideas into Results – Greg McCollum
The real value of attending a Summit isn’t what you learn, it’s what you do with what you’ve learned. Greg McCollum brings the Summit to a close with a practical roadmap for turning new ideas, strategies, and insights into measurable results.
Strategies to Make your Firm the First Choice on Google – Tanner Jones
When someone needs a criminal defense attorney, their search often begins on Google. Will they find your firm or your competitor’s? Tanner Jones reveals strategies to improve your firm’s online visibility, attract more qualified prospects, and stand out in a crowded legal marketplace.
Inside the YouTube Playbook – Jeff Hampton
YouTube isn’t just a place to watch videos. It’s a powerful marketing tool for attracting potential clients who are actively searching for answers to their legal problems. Criminal defense attorney Jeff Hampton takes you inside his YouTube strategy, revealing how he uses video to build authority, establish trust, and turn viewers into paying clients.
Artificial Intelligence for Criminal Defense Law Firms – Tim Benson
Artificial intelligence isn’t coming to the legal profession, it’s already here. But how can criminal defense attorneys put it to work in their practices?
The Business No One Taught You – Greg McCollum
Law school taught you how to practice law, but who taught you how to run a profitable law firm? Greg McCollum exposes the business lessons most criminal defense attorneys were never taught yet desperately need to succeed.
The Power of Niche, Specialization Creates Authority & Better Clients – Greg McCollum & Tom Pavlinic
Trying to be everything to everybody may be costing your law firm its most profitable clients. Greg McCollum and Tom Pavlinic reveal how narrowing your practice to a specific area of criminal defense can differentiate you from competitors, establish you as the go-to authority, and attract better clients willing to pay higher fees.
Competing Online in the Artificial Intelligence Era – Scott Domarek
Artificial intelligence is changing how potential clients search for, evaluate, and choose criminal defense attorneys. Is your law firm keeping up? Scott Domarek explores how AI is transforming online marketing, search engine visibility, and the competitive landscape for law firms.
Every Call is a Case: Mastering the Art and Science of Legal Intake – Kerri Coby White
In this workshop session, discover how to turn more incoming calls into retained clients by building trust, asking the right questions, handling objections, and creating a consistent intake process. Learn why every unanswered call, mishandled inquiry, or missed follow-up could represent thousands of dollars in lost revenue—and what you can do about it.
How to Set and Collect Big Fees – James Payne
Are you charging what your legal services are really worth? Criminal defense attorney James Payne shares his approach to establishing, communicating, and collecting premium legal fees.
The 5 Stages of Getting Your Client to Say Yes – Stuart Foster
Getting a prospective client to hire your firm isn’t about high-pressure sales tactics. It’s about understanding how people make decisions and guiding them through the process with confidence.
The 7 Parts of a Law Firm – Greg McCollum
Greg McCollum breaks down the seven essential parts of every law firm: Marketing, Sales, Physical Plant, People, Factory Systems, Metrics, and YOU! Discover how these seven components work together, why weakness in any one area can limit your firm’s growth, and where you should focus your attention to achieve the greatest results.